Effective as of March 15, 2022, WhyHotel, Inc. has changed its name to Placemakr, Inc. All references to “WhyHotel” or the “Company”, in any prior version of these Terms or otherwise and shall refer to Placemakr, Inc.

The policy of Placemakr, Inc. (“Placemakr”) is to be transparent and open to its users about its privacy-related practices. This Cookie Notice provides detailed information about how and when we use cookies. This Cookie Notice explains these technologies and, where applicable, how you can choose to control them. This Cookie Notice is part of our more comprehensive Privacy Policy and is a legally binding agreement between Placemakr and you as a user of our Site.

We may change this Cookie Notice at any time and will post a notice of such changes on our Site. Please check back to review any updates to this Cookie Notice. The last modified date at the top of this page indicates when this Cookie Notice was last revised. Any changes in this Cookie Notice will become effective when we make the revised Cookie Notice available on or through the Site.

1. DOES PLACEMAKR USE COOKIES?

Yes. As described in our Privacy Policy, we use cookies and other technologies to ensure everyone who uses our Site has the best possible experience. By using the Sites, you agree that we can use these technologies as described in this Cookie Notice. We hope that this Cookie Notice helps you understand our use of cookies and other tracking technologies. If you have any further questions regarding this Cookie Notice or requests, please contact us at our contact information provided below in Section 7.

2. WHAT IS A COOKIE?

A cookie is a small file placed onto your device from our servers. They are widely used in order to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website or cloud-based service more convenient (e.g., by allowing you to enter a password less frequently or remembering your user preferences).

Taken alone, cookies do not personally identify you - rather, they merely recognize your Web browser. Unless you choose to identify yourself to Placemakr, such as filling out a web form or you have previously identified yourself to us, you remain anonymous.

3. WHAT COOKIES DO WE USE?

We use different types of cookies on our Site to make your interaction with our Site easy and meaningful - strictly necessary cookies, functionality cookies, analytics cookies, and advertising cookies. The Site may include first-party cookies (i.e., cookies that send data directly to Placemakr and agents and contractors acting on our behalf, including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).

We use cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer or device when you close your browser software or turn off your computer. Persistent cookies remain on your computer or device after you close your browser or turn off your computer. You can control the use of cookies at the individual browser level (see Section 4 below for instructions on how to do so), but note that if you choose to disable cookies, it may limit your use of certain features or functions on our services and websites.

We use cookies across our websites to improve their performance and enhance your user experience. Cookies are used to provide the following functions:

• Personalization: For example, your language preference is remembered.
• Session Management: To ensure that your session is routed to the correct system for the duration of your visit.
• Usage Tracking: We use cookies to provide analysis of our users’ on-going usage of the Site. This allows us to adapt our website’s offerings according to our users’ interests and facilitates on-going improvements to the website.
• AB Testing / Multivariate Testing: We can display multiple versions of a page to a user to assess which generates the best user experience.
• Advertising: We can display advertising content depending on location, language, and your past browsing history.

Below we describe the different types of cookies we may use on the Site and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Site - more information on how to change your browser’s cookie settings are provided in Section 4 below.

A. Necessary Cookies

Some cookies are essential to the operation of our services on the Site. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Site and to use their features. They are also used by our customer service team for in product messaging and analytics. The types of data collected are:

• Session identifier
• IP address, and information generated from anonymized IP address that includes
• A computer host name
• Geographic location
• Time of visit
• Webpage URL
• Referring website
• Security tokens (for authentication and information submission, like RFP forms)

Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like.

Because strictly necessary cookies are essential to operate our services on the Site, if you choose to use a product on our Site, there is no option to opt out of these cookies.

B. Functionality Cookies

In some circumstances, we may use functional cookies. Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Functional cookies allow us to remember the choices you make while browsing on the Site, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Site, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Site’s features.

To manage the use of functionality cookies on our Site, or to opt out of their use, follow the instructions in Section 4 of this Cookie Notice. Note that opting out may impact the functionality you receive when using our Site.

C. Targeting and Marketing Cookies

We may also use cookies and similar tools to correlate your use of the Site to personal information obtained about you. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. For example, if you have asked us to provide you information about our upcoming campaigns, our services, or any promotions, we may utilize our cookie and/or clickstream data about your activities when you engage with us on the Site. By evaluating this information, we may more clearly target the information we provide you to the specific items we think you will find interesting, based on your prior online activities and preferences.

We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests.

To manage the use of advertising cookies on our Site, or to opt out of their use, follow the instructions in Section 4 of this Cookie Notice. Note that opting out may impact the functionality you receive when using our Site.

4. HOW TO LEARN ABOUT COOKIES

If you want to control the cookies that are placed on your computer or other device, you could view cookies stored on your hard drive, choose whether or not to permit cookies to be set by default by changing browser settings as provided in this Section, or delete the cookies stored on your hard drive.

Please be aware, however, that your decision to control cookies may affect your experience of our Site - you may not be able to access all or parts of those Site. Turning cookies off, for instance, will prevent you from registering for, signing in to, and using many of the services on our Site.

The main Web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise, you should use the ‘Help’ option in your browser for more details.

Browser Link to Change Cookie Settings

Chrome support.google.com/chrome/bin/answer.py

Internet Explorer https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Safari https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac

Firefox support.mozilla.org/en-US/kb/Cookies

Flash www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118

For information on how to use the browser of your mobile device to amend cookie settings, you will need to refer to your mobile device manual.

The following third-party links contain additional information about cookies and other helpful information on your ability to control what cookies apply to you. Please note, however, that these links will take you to third party sites over which Placemakr has no control:

Link to Site Description

www.allaboutcookies.org/manage-cookies/index.html
Offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies

www.aboutcookies.org
Offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies

www.youronlinechoices.com/uk
Offers information about third party cookies generated by advertisers and how you can turn these off by going to the Internet Advertising Bureau’s (“IAB”) consumer site

www.networkadvertising.org
Offers a comprehensive listing of opt-outs for advertising platforms, however, note that there are many more networks listed on this site than those used by us at Placemakr

5. “DO NOT TRACK” SIGNALS

“Do Not Track” is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (“FTC”), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity. The Site does not accept or process such Do Not Track signals or similar mechanisms.

6. OUR PRIVACY POLICY

This Cookie Notice only contains information about Placemakr’s use of cookies. Please see our Privacy Policy for a detailed description of how we collect, use, and disclose information about our users.

7. CONTACT US

If you have any comments or questions about our Site, including our use of cookies, please contact us at privacy@Placemakr.com or write to us at:

Placemakr, Inc.
Attn: Privacy Inquiry
1140 3rd St. NE
4 Fl, Suite B
Washington, D.C. 20002
U.S.A.